The company is shifting its brand toward "a clean, modern aesthetic." — -- MetLife just put Snoopy in the doghouse. For over 30 years, Snoopy has been the face of MetLife Insurance, appearing on ...
Snoopy has been handed the pink slip. After 31 years (217 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, marking ...
(Bloomberg) -- MetLife Inc., the largest U.S. life insurer, will phase out the use of Snoopy and Peanuts characters in its marketing. The insurer announced a new tagline, “MetLife. Navigating life ...
It's not as bad as getting sent back to the Daisy Hill Puppy Farm, but after 31 years, MetLife is parting ways with Snoopy. MetLife has cut ties with the iconic cartoon beagle as it sheds its life ...
Snoopy has been handed the pink slip. After 31 years (217 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, marking ...
After more than three decades as MetLife’s spokespooch, Snoopy has been grounded as the brand is “moving away from a traditional product-development model to one driven by customer insights,” says CEO ...
Snoopy has been handed the pink slip. After 31 years (almost 170 dog years) as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, ...
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