McDonald’s faces backlash for its AI-generated Christmas ad, sparking debate on holiday messaging and the growing role of AI in brand advertising ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / Nord DDB Ever felt a craving for a burger and fries after a night out ...

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

Industry watchers speculating on the next phase of McDonald’s USA’s marketing after the retirement of chief marketing officer Neil Golden do not foresee a radical shift in messaging but nonetheless ...

McDonald's Netherlands took down its latest AI-generated Christmas ad after facing widespread backlash from netizens. The 45-second ad film, titled ‘It's the Most Terrible Time of the Year’, was ...

McDonald’s is bringing back Uncle O’Grimacey for the first time in decades to herald the return of the seasonal Shamrock Shake, per details shared with Marketing Dive. In social media videos, purple ...

A disgruntled McDonald’s customer accused the chain of misleading its customers. Mr. Jon Lee (@mrjonlee420) posted a viral TikTok of him arguing with a worker of the chain over orange juice. His brief ...

McDonald’s is inviting its customers to celebrate their grandmothers with a new Grandma McFlurry, available beginning May 21 for a limited time. The McFlurry includes “syrup and chopped candy pieces” ...

McDonald's Corp. long has been lauded for promoting diversity among its ranks, having established entire networks to help advance the careers of its Asian, African American, and Hispanic employees.