Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s system has ...

In Mattel's new version of Pictionary, artificial intelligence-tech guesses what you were trying to draw, instead of a human teammate. Is it a bird? Is it a plane? Is artificial intelligence better at ...

The multi-year pact will have the toymaker produce more content centered on its iconic doll. By Rick Porter Television Business Editor The first project under the multi-year content partnership is an ...

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing challenges.

Mattel has launched Synth Riders Experience—Barbie Dance ‘n Dream, a Barbie dance experience for the VR rhythm game Synth Riders, in collaboration with Kluge Interactive. Available on Meta Quest, ...