Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

This post was co-authored with Shiwani Kumar and Sylvia Yang, both MBA students at the Fuqua School of Business, Duke University. Marketing analytics involves the creation and use of quantitative data ...

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Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

The past 10 years have brought a transformation in our marketing profession like no previous decade. Don Draper's office is now occupied by a marketing rock star who is much more left-brained, process ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...