LUBBOCK, Texas (News Release from City of Lubbock) – The City of Lubbock was officially recognized today as a Tourism Friendly Destination by Travel Texas, joining an elite group of only two cities in ...

Note: The above video shows the top headlines from the morning of October 8, 2025. LUBBOCK, Texas— The City of Lubbock officially received a Tourism Friendly Certification from Travel Texas. Mayor ...

When most people think of wine country, their minds turn to California or Europe. But in West Texas, Lubbock has steadily built a reputation as the heart of the state’s wine industry. This isn’t just ...

Welcome to Lubbock, Red Raider fans. Texas Tech football season is underway, starting with the first home game of the season at 6:30 p.m. Saturday at Jones AT&T Stadium, where the Red Raiders will ...