Goodway Group’s performance soared after it fed log-level data from PubMatic’s exchange into its DSP algorithm. By connecting to the supply-side platform, the agency’s algorithm could analyze more ...
There are many types of inflation. The best known inflation, economic inflation, represents a “rise in the general level of prices of goods and services in an economy over a period of time” (Wikipedia ...
As marketers seek more transparency into their programmatic buys, they’re bypassing their demand-side platforms and going straight to exchanges and publishers to ask for log-level data about the bids ...
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