From New York to Paris, the hottest fashion accessory to hit the market is currently an "elvish creature" with large eyes and a rather mischievous look. Known as a "Labubu," the toy sold by Chinese ...

PARIS, FRANCE - MAY 23: Close-up detail view of a blue turquoise fluffy Labubu monster charm doll, next to a yellow Labubu doll, on May 23, 2025 in Paris, France. (Photo by Edward Berthelot/Getty ...

Labubu is on track to become a billion-dollar business by the end of the year as sales surpass Hot Wheels and Barbie dolls, parent company Pop Mart reported Aug. 19. Labubus are collectible plush toy ...

Close-up detail view of seven Labubu monsters / charms / dolls / plus from "Big Into Energy" collection : Loyalty, Happiness, Luck, Hope, Serenity, Love an Secret, during a street style fashion photo ...

Labubus, the mischievous elf plush toys seen hanging on every celebrity’s designer bag this summer, have gone viral across the world, but now we know exactly how popular—and profitable—they have been.

Labubu is a $30 doll that has gone from a simple collectible to a viral, money-making sensation. Here’s how it brought in the equivalent of $423 million U.S. in revenue for Beijing, China-based toy ...

These days, so few trends escape the containment of algorithmic silos to become bona fide phenomena that it can be tempting to feel like the ones that do are important to put effort into understanding ...

Labubu took the global toy and art markets by storm. Now, as the frenzy begins to cool, collectors and critics are asking: what’s next for Kasing Lung—and for the market that catapulted his Nordic ...

People across Asia flocked to shopping malls and online stores Friday as they scrambled to get their hands on the latest edition of Labubu, a collectible toy that has sparked buying frenzies the world ...

Imagine a baby elf in a onesie. Now imagine that it has had its teeth sharpened and been possessed by the devil: that gives you a sense of the aesthetic of a Labubu doll. Lots of Labubu-lovers sport ...