Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego Smart Play system at CES 2026 in Las Vegas.

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

LEGO SMART Play is here with sensor-packed SMART Bricks, Tags and Minifigs bring screen-free sounds, lights and reactions to ...

Imagine if LEGO bricks could react as you play—lighting up, making noise, or responding to movement—without a phone or tablet involved. That’s the idea behind LEGO’s new Smart Play platform, unveiled ...