Western Mass News is getting answers on whether kids in our area are just playing dress-up, or if beauty brands are intentionally marketing to them.

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

People say that there's an “epidemic” in the works, but not the infectious disease kind. Instead, it’s swarms of preteens flooding Sephora stores across the country, ravaging makeup and skincare ...

All the Latest Game Footage and Images from Superhero Girl Salon: Kids Makeup and Dressup Game This is the fully unlocked version and it does not have advertisements! Are you ready to be a hero girl ...