Jaw-dropping videos show users pressing a small amount of this foundation into their skin and blemishes... disappear.

Cloud skin offers a softer dewy look that's redefining Korean beauty trends. Explore how this new aesthetic is shaping ...

Forbes contributors publish independent expert analyses and insights. Sarah Y. Wu is a Forbes senior contributor who covers beauty. To find out what’s trending in K-beauty right now, you could either ...

K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really ...

You may have heard all the hype around K-Beauty skin care and makeup, but if you’re wondering “What is BB cream?” you're about to discover one of the best beauty innovations from South Korea. The “BB” ...

Building the ultimate K-beauty routine is not for the weak. Search up the best Korean skincare, makeup, and haircare launches and you’ll see thousands of brands all vying to secure a top spot. From ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Shoppers are obsessed with this viral cushion foundation for its ability to create a flawless, ...

After years of rapid growth fueled by China, Korea’s beauty industry is reshaping its global ambitions, turning to the United ...

I discovered it on TikTok!” is the phrase tossed around for all the viral beauty products that have skyrocketed to the ...