Hello Kitty may be Japan’s reigning queen of cuteness, but she is far from the only mascot with mass appeal. Japan has long mastered the art of crafting endearing characters that walk the line between ...

If there is any country that has optimised its use of truly unique IP entities in its destination marketing, it’s Japan.

Before there was Aloy, Nathan Drake, or even Ratchet and Clank, PlayStation had a pair of mascots in Toro Inoue and Kuro. Today, Sony celebrates the adorable white cat’s birthday, which falls on May 6 ...

The plush has on Chiitan’s signature hat and bowtie. It also has Chiitan’s default expression, where it has its mouth open in a wide smile and it’s looking in some distant direction. The official ...

2K Japan and Firaxis introduced Civ Dog in Japan, the new official promotional ambassador and mascot for Sid Meier’s Civilization VII. Civ Dog is an original character rendered in a cute chibi design, ...