The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. How do I know this? Because as a mom of four, it's become my job ...

Scroll through a tween's TikTok feed these days, and you're likely to stumble across a surreal parade of AI-generated creatures: a ballerina with a cappuccino for a head, a crocodile fused with a ...

In a Japanese shop selling pocket-money trinkets, there is a rack of toys, stickers and keyrings based on a global crew of AI-generated characters that almost every child knows about -- and very few ...

TikTok's latest obsession is a surreal mix of AI chaos and pseudo-Italian flair Celebs like Taylor Swift and Harry Styles get the BrainRot meme treatment Influencers are mimicking the memes, turning ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

Meet the Viral Army: From Tralalero Tralala to Špijuniro Golubiro, These Absurd Icons Are Taking Over TikTok — and Brand Tactics Francesco De Nittis, Manager at Human Centric Group and CRM / ...

Italian Brainrot Challenge is a Roblox experience that immerses you in the surreal world of the Italian brainrot memes that have recently taken over the internet. You must navigate through a series of ...