The wellness industry has grown tremendously in recent years, and as a seasoned professional in this space, I've witnessed this firsthand. With new brands emerging constantly, the competition has ...

Sonic branding has become more sophisticated as more marketers make sounds part of legally protected intellectual property. Sonic branding can be defined broadly as the strategic use of sound as a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The business world is abuzz ...

Your impact on the perception of your organization is more significant than ever, and this is where personal branding becomes a key tool to leverage. 82% of people more likely to trust a company when ...

When you’re starting a new company, it’s easy to put off the branding process for a while. You’re working on getting your main product or service into the hands of as many customers as possible, and ...

Researchers from Wake Forest University and University of California-Riverside published a new Journal of Marketing article that examines the dynamic BMR retail context and investigates the sales ...

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on ...

To get ahead of the competition in this digital age, one must have a solid and consistent visual branding that people will always recall. The five basic elements ought to be present and distinct: line ...

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

When you think of any major retailer, you probably immediately imagine a personality, a distinct vibe, or something about the company that sets it apart in the marketplace. This branding isn’t just ...

Branding, according to Kristen Brown, the force of nature founder behind Hoot Design Company, is not about logos or taglines; it's an embodiment of a company's core values, ethos, and its reason for ...