Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Manuscripts may have a rigidly defined structure, but there’s still room to tell a compelling story — one that clearly communicates the science and is a pleasure to read. Scientist-authors and editors ...

What is scientific writing? -- Origins of scientific writing -- What is a scientific paper? -- How to prepare the title -- How to list the authors and addresses -- How to prepare the abstract -- How ...