As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues: 1. Considering the differences between a questionnaire that ...

When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an ...

Laura Keene is Owner & Principal of Keene Insights where she provides strategy and evaluation support to nonprofits, foundations, and other community-based organizations. She believes that with some ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With simple tools like SurveyMonkey and Google Forms, it’s technically easy to create a ...

What is the best way to survey parents to assess their impact on student learning? a) Ask a series of questions in a survey you created about student learning. b) Use a survey developed and ...

Not all feedback is equal--especially when it come from surveys where the respondents don’t understand the question. Just ask Panorama Education, a Y Combinator and Imagine K12 graduate that has ...

Better in means better out. Strong inputs like trusted questions and reference material help LLMs produce more accurate, usable customer survey drafts. Context shapes results. Vague prompts confuse AI ...

Forbes contributors publish independent expert analyses and insights. Laura Brown writes about business communication. The art and science of business communication—business writing in particular—has ...

Every year, the Student Government Association (SGA) surveys undergraduate students to learn more about their most pressing needs and concerns, so it can advocate for university resources to address ...