Discover how an AI-powered customer feedback tool like Troof helps modern businesses manage reviews, analyze sentiment, and turn insights into growth.

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

It’s no surprise that management teams are looking at how to use customer experience as a key differentiator. But how exactly do you harness customer feedback to help your organisation provide ...

I have spent three decades utilizing surveys. They help provide opportunities for recognition and/or opportunities to learn and improve. A few weeks ago, for example, I shared a column on why ...

Customer feedback is one of the most important resources for a business owner. Who better to highlight what your business is doing well and how it can improve than the people interacting with it on a ...

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Listening to your customer has always been a strategic imperative. With countless options just a click away, consumers are gravitating toward brands that make them feel cherished and involved.

Understanding your customer’s sentiment is now more crucial than ever. AI can help monitor and predict customer feelings. Let’s be honest. We live in a world where a tweet or review can make or break ...

During the middle of the 20th century, a quality product was the ticket to a successful business. Fast forward to today, and it can be argued the combination of a good product and a customer’s ...

To be successful, marketers need to be able to quickly create feedback loops and act on customer insights—no easy task in an uncertain market. In this webinar, you'll learn how to listen to and better ...