Content analysis is a research technique used in management, marketing, health, and the social sciences to analyze verbal and written material. The technique uses a set of codes to reduce volumes of ...

This course is available on the MPhil/PhD in Environmental Policy and Development, MPhil/PhD in Human Geography and Urban Studies, MPhil/PhD in International Relations, MPhil/PhD in Management - ...

Listening is often considered essential to the tutoring of writing; however, little attention has been devoted to the study of listening in writing center scholarship. This study takes up the question ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

The best way to reach the goals you set for your business is to implement corresponding strategies. While you can easily set ambitious objectives, working out the details of how to achieve them ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Have you ever tried to bake cookies without a recipe? Perhaps you miss the baking soda, and your cookies don’t rise. One time when I was a kid I actually even mixed up the salt and the sugar. Let’s ...