Beauty companies have started offering more and more shades of foundation and concealer than ever before. With so many options to choose from, beauty guru and TODAY style editor Bobbie Thomas joins ...

Choosing the right foundation starts with understanding your skin type and concerns. This process often involves trial and error, so don’t be afraid to experiment with different options, as you may ...

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

There are so many beautiful foundations available today, especially online, and it can be overwhelming to choose the correct formula and shade for your skin. As we age, our skin changes and fluctuates ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

While she wasn’t the first to jump-start the trend, Rihanna and Fenty Beauty have helped put a spotlight on the need for more diversity and inclusivity in makeup thanks to incredible sales and ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

Makeup may add charm to the face, but foundation is the real game-changer. A good foundation hides blemishes, evens out the skin, and creates a flawless base. But if the shade is wrong—too light or ...

Makeup lovers across the internet swear by beauty encyclopedia Temptalia and its impressively vast foundation matrix. If you select “Start From Scratch,” Temptalia will ask for your undertone (more ...

Maybe La Prairie foundation smells like your rich great aunt (in the best way) or perhaps Clé De Peau's crystal-like packaging speaks to you on a spiritual level. That's all fine. For mere mortals, ...