Beauty companies have started offering more and more shades of foundation and concealer than ever before. With so many options to choose from, beauty guru and TODAY style editor Bobbie Thomas joins ...

When it comes to creating a flawless complexion, finding the best foundation is key. And while you might find a formula you love and trust, sometimes selecting the perfect shade match can be tricky.

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

Choosing the right foundation starts with understanding your skin type and concerns. This process often involves trial and error, so don’t be afraid to experiment with different options, as you may ...

There are so many beautiful foundations available today, especially online, and it can be overwhelming to choose the correct formula and shade for your skin. As we age, our skin changes and fluctuates ...

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Maybe La Prairie foundation smells like your rich great aunt (in the best way) or perhaps Clé De Peau's crystal-like packaging speaks to you on a spiritual level. That's all fine. For mere mortals, ...