With its trendy, Gen Z-approved marketing and $39 price tag, Coconut Cult has become a symbol of the gut health craze. The coconut-based yogurt is packed with a "miraculous, regularity-boosting" blend ...

At Food & Wine, we don't condone cults — unless, of course, that cult is centered around a yogurt that promotes gut health. To be fair, Coconut Cult yogurt isn't actually a cult (as far as we know), ...

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Here’s a cult that you might actually want to join. Users on social media have become obsessed with a probiotic yogurt created to clear your gut — and some report it’s even making them “hotter.” ...

Noah Simon-Waddell wasn’t trying to start a business. He just wanted to fix his stomach. About a decade ago, he felt sick almost every time he ate. After years of digestive issues with little relief ...

Add Yahoo as a preferred source to see more of our stories on Google. OK, I'll admit it — I'm in a cult. And it's not just me — TikTok is absolutely awash in other devotees. Who's the figurehead? A ...

Is Coconut Cult yogurt worth the hefty price tag? At Food & Wine, we don’t condone cults — unless, of course, that cult is centered around a yogurt that promotes gut health. To be fair, Coconut Cult ...