The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Some like their coffee bold and black, while others take it sweet and sugary. No matter your preference, you’ve probably glanced at the iconic green Starbucks logo and had a craving for caffeine (or ...

Once you discover the hidden layers within these logos, your trip to the grocery store or the mall will never be the same. These designs aren’t just about pretty colors and modern fonts; they are ...

This doesn't mean the logo becomes overly-complicated or cluttered with these extra aspects worked in. In fact, creating a logo that works on all levels requires distilling the image down to its ...