Lisa McCluskey hired Franklin Street Marketing to help brand CHI Memorial’s Chattanooga Heart Institute in Tennessee. One of Franklin Street Marketing’s suggestions was to stream an open-heart ...

Though “patient engagement” has been lauded by experts as a “must do” for the last few years, research and discussion has proven that it’s still critical as patients’ needs and demands continue to ...

Healthcare is changing. A powerful shift is underway, and the focus is expanding from acute care, aka treating what’s broken, to longevity care, which aims to preserve and optimize long-term vitality.

IOWA CITY, Iowa (KCRG) - University of Iowa Health Care is launching the first phase of its branding update, with the logo and naming beginning to appear in some places. The old “University of Iowa ...

For decades, hospitals and health systems have invested heavily in brand advertising. Gleaming facilities, award logos, ...

The first phase starts with University of Iowa Health Care’s website, EHR, billing communications and door signage, which will reflect the organization’s name change University of Iowa Health Care, ...

Hims & Hers Health, Inc. has scaled the company's unique medicine & health ecommerce platform incredibly well through new product launches and excessive marketing. The company's generic medicine ...

How do you create a healthcare company that is known for being “superior” on some critical dimension? Indeed, there are few examples where the practice brand is more valuable and important in driving ...

CHICAGO, July 8, 2025 /PRNewswire/ -- Health Care Service Corporation today announced HealthSpring SM as its newest national brand. HealthSpring will further HCSC's commitment to expanding access to ...

Branding is a way of life. We live in a world of brands, from the clothes we wear to food we buy and the pills we take. So it is understandable that the entities owned by HCA Inc. in the region ...