“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

Google announced new features in AI Mode, thanks to its Gemini 3 integration.

Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. Google Ads will aggregate misspelled queries in search term reports. Negative keywords will ...

Add Yahoo as a preferred source to see more of our stories on Google. (Credit: NurPhoto/Getty Images) Google has pulled its AI Overviews from several health-related search queries after an ...

Google is now routing complex queries in AI Overviews to its most capable model, Gemini 3 Pro, while faster models continue handling simpler searches. The intelligent routing system, which Google ...

AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge ...

Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give ...

Exclusive: German research into responses to health queries raises fresh questions about summaries seen by 2bn people a month ...

Google chief executive Sundar Pichai has expressed confidence that weaving Gemini artificial intelligence into search will benefit the tech firm's business ...

There have been a number of complaints that when you search for a query and the site name, Google doesn't always show results from the site you mentioned in the query. But Google's Search Liaison, ...