Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order ...

Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.

Google is rolling out new artificial intelligence tools to help marketers create advertisements, seeking to expand its use of AI in products and capitalize on the growing demand from business for ...