Depending upon who you speak to, Good Good golf is something between an affable group of young YouTube golfers and the future of the golf media business. For the uninitiated: Good Good is one of the ...

Golf has seen an evolution, like many sports, in the content creator space, with various channels and social media pages being created to grow the game and build brands. One that stands above the rest ...

I’ve recently developed an obsession with the dudes over at Good Good Golf. The group of golfer-influencers is probably the fastest-growing media entity in the sport over the last five years — a ...

Garrett Clark is the face of Good Good Golf, one of the fastest-growing brands in the market. They'll be the title sponsor of a 2026 PGA Tour tournament. Mike Mulholland / Getty Images They may not be ...

Good Good Golf, a media and lifestyle company that started out on YouTube, has raised $45 million in funding marking the startup’s first outside investment. The funding round was led by Creator Sports ...

If you’re a golfer who spends a lot of time hunched over a cereal bowl watching YouTube, then Good Good needs no introduction. You’re probably on a first-name basis with Garrett Clark, Matt Scharff ...

Anyone who has watched even a few minutes of YouTube golf likely knows the Good Good channel and its widespread influence in the space, but not every one of the 1.9 million subscribers also follows ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...

Garrett Clark was 14 when he first picked up a club. He was invited to play a six-hole par-3 course with his neighbor in Kansas City. “I hated every minute of it,” he says, “but we happened to tie, ...

Back in the early aughts, when reality TV shows like ‘Survivor’ and ‘The Real World’ ruled the airwaves, golf fans found themselves gripped by ‘The Big Break.' Golf Channel’s entry into the burgeoning ...

Creator-driven brand Good Good Golf is launching a Discord-based community program, with plans to introduce real-life leagues and national tournaments after raising $45 million earlier this year. The ...

Breaking the fourth wall has become Bryson DeChambeau’s specialty. DeChambeau stood on the fifth tee box at Pinehurst No. 2 during last month’s U.S. Open, tossing a Titleist ProV1X in one hand and ...