Pro golf is returning to Austin, Texas - and it’s bringing the YouTube generation along with it. On Monday morning, the PGA Tour announced its return to Austin for the Good Good Championship, a PGA ...

The Ryder Cup is over and the PGA Tour’s fall schedule is already delivering winners like … Steven Fisk (sorry, Steve). It’s only rational to find yourself wondering if you’re going to survive long, ...

As Good Good Golf’s influence within the sport continues to grow, the entertainment brand is getting its own PGA Tour event. On Monday morning, the popular golf YouTube channel announced that it will ...

The PGA Tour will return to Austin, Texas, next November for the first time the last edition of the WGC-Dell Technologies Match Play in 2023. Although not a match-play event, the upcoming tournament ...

The PGA Tour is returning to Austin, Texas, for a FedEx Cup Fall event next year with the popular YouTube group “Good Good Golf” as a title sponsor for the first time. The Good Good Championship will ...

Creator-driven brand Good Good Golf is launching a Discord-based community program, with plans to introduce real-life leagues and national tournaments after raising $45 million earlier this year. The ...

Golf is headed back to Austin, Texas, in 2026 at the Omni Barton Creek Fazio Canyons Course after a three-year hiatus, with the tournament added to the PGA Tour’s Fall schedule, November 9-15. “Of the ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...

The Good Good Golf guys have come a long way in a short period of time - a very long way. Back in the early 2010s, Garrett Clark, Stephen Castaneda, Matt Scharff, and Micah Morris were just a group of ...

On a new Dan's Golf World Show, the crew discusses how Good Good's growing empire surprised the golf world, and what comes next. A new Dan's Golf World Show breaks down the biggest news from golf this ...