Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

A box of name-brand cereal may not seem like an especially luxurious purchase, but when you're trying to buy enough for a hungry family of four, the cost can add up. Luckily, Walmart offers generic ...

Wondering whether to opt for store brand or name-brand food at the grocery store? We have insider secrets to share! Should you spend the extra buck or two on that name-brand ketchup or just reach for ...

What do you associate with the word “generic?” Do the words “inferior” or “tastes like cardboard” come to mind? Or do you, like many people, associate name brands with people who are well-to-do, while ...

Add Yahoo as a preferred source to see more of our stories on Google. I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name ...