ByteBrew has raised $4 million for its all-in-one mobile game analytics platform that provides developers with tools they need to grow their games business. It may come as no surprise that former game ...

Analytics do more than help players perform better; they also play a big role in how a team plans their overall strategy. Coaches and analysts use special tools to guess what might happen in a game by ...

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Oscar Clark is an evangelist at Unity Technologies and co-founder at Rocket Lolly Games. This article is part of the Mobile Games University: Guide to Game Analytics 101. You can also check out our ...

Betting sites will begin posting their initial point spreads for the November 22 Cal-Stanford game late Saturday evening or Sunday, but while we wait for those betting lines with bated breath, we will ...

Analytics in gaming are a big element of large studios these days, and the relatively young discipline has made its way down the scale to teams of just a few people in recent years. The need to employ ...

Two and a half years ago, we decided to pivot from a third to first-party data analytics strategy, a decision that is now delivering benefits far beyond our initial modest goal of trying to make our ...

Mochi Media today is publicly launching a toolkit that serves ads in Flash games and also collects analytics. Since Flash games can spread across the Web rapidly and without the blessing of their ...

The world of sports is quickly changing, and you can see the change clearly in how teams use data to gain an edge. From preparing before a game to reviewing what happened after, using data to make ...