Unveiled in the first year of that decade, the Bronco Montana Lobo concept aimed to give Ford’s off-roader a futuristic look.

The 1980s brought us some brilliant car ads—and a few that were pretty awful. The 1980s may not have been the best decade for cars —not for starters, at least—but it was a great decade for car ads.

The 1980s may not have been the best decade for cars —not for starters, at least—but it was a great decade for car ads. The malaise era was drawing to a close and the economy was picking up speed.