Once a decade, a technology emerges that fundamentally changes the business landscape. In every case, companies that understand the technology win out. The 1970s had mainframe computing, and the ’80s ...

According to Merkle, Facebook’s Custom Audiences program and its related lookalike modeling tools lead the pack when it comes to customer prospecting. Merkle bills itself as a CRM agency, so the ...

Businesses now have another means to communicate with their customers, with the launch of Facebook CRM. Facebook CRM, developed by LINK Development, integrates the capabilities of Microsoft Dynamics ...

No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today at the Dreamforce conference it became clear, as Facebook ad chief David ...

Facebook has reached an agreement to acquire the customer service-focused CRM company Kustomer which enables businesses to manage customer conversations across multiple services using one dashboard.

My friend and colleague Jim Shepherd of AMR set me straight this morning about what Salesforce.com is doing with Facebook, and I'm embarrassed to admit I didn't get it right the first time. According ...