Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

The recent passing of Harvard Business School professor and innovation expert Clay Christensen provides good reason to revisit one of the key business concepts he introduced. The “jobs to be done” ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Forbes contributors publish independent expert analyses and insights. I write about innovation and the future of education. That’s how bonsai trees are created. On a recent bucket list vacation to ...

In my recent book, Theories of Social Innovation, I propose different approaches to conceptualizing and understanding social innovation to move beyond futile efforts to agree on a single definition, ...

Michael Porter’s theory can help you build a more competitive management strategy for your business. Here is what you need to know.

When Lisa Cook tried to publish her research showing how segregation and racial violence held back Black innovation, she encountered obstacles. Now her work is considered groundbreaking. Patent ...