Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

Email senders can quantify the emotional tone of their customer and team communications with a new offering from SaaS provider EmailAnalytics. The goal is to give businesses a “new metric that ...

Siding with The Gap, a federal judge has tossed a privacy lawsuit over allegations that the clothing retailer contracted with a third party to collect data about customers' interactions with marketing ...

Gmail is the world's most popular email service and one of the most convenient, but it comes with privacy trade-offs. Google collects information about how you interact with your emails, such as when ...