Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. Email personalization has been a major priority for ...

Dynamic Yield has launched a platform-agnostic personalization tool based on AI and predictive algorithms. The new tool, tool, Experience Email, includes: a drag-and-drop editor, product ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Litmus, an email marketing platform, released a trio of new features within Litmus Personalize and Litmus Email Guardian to help marketers create engaging, personalized email experiences. The ...

Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with ...

New York, Aug. 11, 2021 — Dynamic Yield, the Experience Optimization platform, today announced the launch of “Experience Email” – a unified personalization solution allowing marketers to create fully ...

Most email marketers probably expected a quiet day on Friday. Some would spend the day parsing their holiday results, which reportedly are quite strong, while others would take the day off. Certainly, ...