Email marketing is crucial for most ecommerce companies. Critical email performance metrics include percentages for opens, clicks, and unsubscribes. But the ultimate metric is conversions: How many ...

Cybersecurity firm Proofpoint Inc. today announced the general availability of Adaptive Email Data Loss Prevention, a service that automatically detects and prevents accidental and intentional data ...

Your email models do exactly what you tell them, at scale. Feed them siloed data or the wrong goal, and small mistakes reach ...