The new flavor starts with the original Monster Energy base and adds a sweet strawberry twist. It "packs a powerful punch but ...

When younger generations—like millennials and Gen-Z—are in need of a quick-fix pick-me-up, there's an alternative caffeine source that's often favored instead of coffee: energy drinks. In fact, the ...

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Monster Beverage Corporation is planning to launch a ...

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

Fans of the energy drink line Monster are not happy after hearing about the brand's upcoming release, a new line of drinks called FLRT, marketed to women. The new drink line explains on the official ...

Monster Beverage Corporation (NASDAQ: MNST) is preparing to launch a new energy drink brand specifically designed for female consumers, marking the company’s latest strategic move in an increasingly ...

We have all had moments when we felt like we needed a pick-me-up in the form of caffeine. A baby up all night, an important exam in the morning, or an intense workout ahead can lead many of us to seek ...