CHICAGO — Direct-to-consumer furniture and home furnishings designer and retailer Interior Define‘s new Define Studio concept is going live this month in Minneapolis and Baltimore. The new Interior ...

In 1960, Theodore Levitt wrote “Marketing Myopia” for the Harvard Business Review. He dissected the decline of the railroad industry, placing the blame fully on the industry itself, for not having the ...

Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...

Fresh off the acquisition of the artisan home furnishings company The Citizenry in February and custom furniture retailer Interior Define before that, Havenly is bringing the two brands together under ...

The fact that customer expectations are rising across the board is common knowledge. The average customer is now familiar with precise, targeted, and customized interactions at every level. Numerous ...

Large baskets and frequent visits are proving less dependable as signals of retail value. Payment choice, fulfillment costs and channel behavior are changing customer economics. Retailers increasingly ...