That gap between insight and action is what I think of as the customer decision gap. More data hasn’t changed the outcome.

Most executives assume AI projects fail because the models fall short. In practice, the model is rarely the root cause. It’s a massive red flag for executives spending billions on AI initiatives. If ...

Thomson Reuters Corp. is betting big on generative artificial intelligence, and it has the data foundation in place to do so. The global provider of professional information for the legal, accounting, ...

A modest proposal for cold hard cash.

The Senate recently confirmed Martin O’Malley as the next commissioner of Social Security. O’Malley sailed through the confirmation process, even picking up support from some Republicans. O’Malley’s ...

A recent HBR article by Oguz Acar from King’s College London rejects the idea that Prompt Engineering is the hottest job of the future, declaring instead that problem formulation is a higher-order, ...

ADS is about building systems where probabilistic intelligence supports deterministic decision-making without sacrificing precision or explainability.

About the author: Derek Horstmeyer is a professor of finance at George Mason University’s Costello College of Business. The Federal Reserve faces a problem of data reliability. It is an issue that has ...

Economists on Thursday warned that a big drop in November inflation had more to do with data challenges caused by the government shutdown than with actual changes in the economy. Unfortunately, those ...

Political and military leaders around the world are increasingly turning to artificial intelligence (AI) to improve the pace and quality of their decisions, including in scenarios that could lead to ...

We have self-driving cars. We have AI that can write poetry. We have rovers searching for life on Mars. Yet, ask a marketer about the state of their database in 2026, and you’ll likely hear a sigh of ...

A recent influx of digital technology has unlocked tremendous potential for clinical trials. For an industry that has traditionally relied on patients’ paper intake forms and manual data entry into ...