Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

Simply sign up to the Life & Arts myFT Digest -- delivered directly to your inbox. In the late 1970s, British inventor James Dyson painstakingly refined his design for a new, improved vacuum cleaner.

In Tokyo, ‘cute’ doesn’t just refer to the kitschy kawaii styles that Harajuku is famous for. Sure, ‘cute’ is an expression we use on an animal-shaped doughnut, a 3D latte art of a cat, or a bento ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. A decade ago, computer scientist Tim Berners-Lee (aka the inventor of the world wide web) was asked what had ...

From cats and plushies to emojis, a new exhibition in London, England, is exploring the “irresistible force” of “cuteness”. Even before the doors to “Cute” opened at Somerset House, social media ...

You have reached your maximum number of saved items. Remove items from your saved list to add more. I have a theory I bore people with at dinner parties called the "Googly Eye Effect". It ...