Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement Generate and validate key messaging and brand voice with Pega ...

Many issues that customers experience with websites, apps or digital products often tie back to how well or how poorly the underlying service was designed. When a ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM today announced the industry’s first workflow-powered, agentic approach to customer ...

By integrating Gen AI into their marketing, sales, and customer service strategies, organizations can unlock new levels of efficiency and personalization. Info-Tech's latest blueprint equips IT ...