Our world is changing rapidly, and so too are consumer expectations. Therefore, if your business wants to continue to add real value and solve customers’ problems, you will have to rethink your ...

Discover how the American Customer Satisfaction Index (ACSI) influences investment decisions and economic performance. Learn ...

Let’s get back to the discussion of the definition of a customer: Are we talking about the customer as a business or the customer as a person? If the customer is a business, then it is likely that the ...

A central principle of the marketing field is that companies should be working hard to satisfy customer wants and needs. As such, it is often taken for granted that in the modern day “marketing era” ...

A person is a person, an individual. With the two identities of the customer defined, we can talk about the different commerce models that represent how goods are sold. B2B: Business-to-business B2C: ...

Consumer buying power is a vital element for small businesses to understand so that they can effectively price, sell and market their products. It is essentially a consumer's ability to make a ...

Consumer confidence has dipped as shoppers await the imminent Budget on November 26. All five measures were down, according to the GfK consumer confidence survey, as the company described this as a ...