Generative AI now beats the average person on certain creativity tests. The implication for creative work feels immediate.

David Sable and Suraj Srinivasan discussed creativity, AI and marketing during Newsweek’s 'AI Agenda' webinar series.

Add Yahoo as a preferred source to see more of our stories on Google. Unleash your inner creative genius by exploring some of the unusual traits that are often linked to creativity. These traits might ...

The conversation around AI and art generally swings between two extremes: a flood of AI slop or the total automation of creative work. The more desirable approach may be an AI that behaves as a useful ...

Art has been around for centuries, but in the age of artificial intelligence, one University of Houston researcher is examining whether generative AI helps or hurts creativity. Jinghui Hou, lead ...

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...

You've probably had some of your best ideas in the shower. Why not at work? "We're paid to have our best ideas at work, but we never do, do we?" says Duncan Wardle, former head of innovation and ...

Those who refuse to engage with AI will likely find themselves outpaced not by machines but by other humans who learned to leverage them.

The world of work is changing, and the cultural sector is no exception. What was once seen as a niche domain of artists, curators and administrators is becoming one of the most dynamic ecosystems for ...

A conversation with marketing experts Kathryn Jacob and Sue Unerman on thinking outside the box every day. We all know that innovative thinking is vital to individual, team, and organizational success ...

Co-authored by Sarah Rezaei and Hansika Kapoor, Ph.D. Portrayed by Anne Hathaway, Andrea Sachs' struggle for success in The Devil Wears Prada isn't due to a lack of talent. Rather, success demands ...

Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...