By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

The 1990s may have given us neon windcheaters, denim on denim and Rachel cuts, but they weren't all bad. The decade can also lay claim to being the heyday of television ads — when commercials were ...

Advertisements need to captivate viewers to be successful. Sometimes that means looking into the soul of the consumer. VidMob analyzed ad creatives in key verticals where a model gazes -- meaning ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Kellanova, in partnership with data firm Vidmob and ...

Anger is an intense emotion caused in response to threats or frustration, and is accompanied by physiological arousal such as increased heart rate and tension. Many people may think that anger is bad ...

Thinking of switching from MacBook? RTX 5070 laptops deliver faster creative performance, powerful AI features and next-level gaming – built for demanding workflows.

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The New Rules of Creative Performance ...

Explore how the Apple M4 chip desktop enhances iMac performance, creative workflows, and future Apple silicon innovations ...