As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

Creative Market, the online store for creative digital assets, including graphics, themes, templates and fonts, this week introduced a new Photoshop extension that’s designed to preview the power of ...

Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs on Tuesday and introduced a new API category for Creative. It also did something marketers have been wanting for a ...

Alcatel-Lucent is releasing a methodology for APIs that it is making available through Creative Commons. It is part of a new consulting practice the telecommunications company has established to help ...

Snap has been working toward this ever since it began offering self-serve advertising to more than 400 brands such as Nissan and Gatorade four months ago. Early results have been promising and by ...