Predict Consumer Behavior with Effective Behavioral Modeling Techniques

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...
Naija Gist - Latest

Adaobi Beverly Akonobi revolutionizes bank e-commerce with consumer behavior insights

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...
Forbes

How Companies Can Interpret Consumer Behavior In The Aftermath Of A Crisis

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...
ZDNet

AI models know when they're being tested - and change their behavior, research shows

Several frontier AI models show signs of scheming. Anti-scheming training reduced misbehavior in some models. Models know they're being tested, which complicates results. New joint safety testing from ...
Hosted on MSN

AI-driven personalized pricing may not help consumers

The autonomous nature and adaptability of artificial intelligence (AI)-powered pricing algorithms make them attractive for optimizing pricing strategies in dynamic market environments. However, ...