Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

Interpublic Group IPG narrow economic moat ratings. The consolidated nature of the industry and high switching costs of severing the agency relationship for clients contribute to a solid competitive ...

(RTTNews) - UK's Competition and Markets Authority or CMA announced that it has provisionally found that tech major Google LLC, owned by Alphabet Inc., has abused its dominant positions through the ...

AI tools expand: Adthena launched a ChatGPT ads intelligence platform, offering competitive visibility into prompt-level ad performance and cross-channel insights. Google links YouTube: From June 10, ...

The European Commission has fined Google €2.95 billion ($3.5 billion) for abusing its dominance in the digital advertising technology market and favoring its adtech services over those of its ...

Shorter advertisements dominated IPL 2026, with ads under 10 seconds making up 50% of ad insertions, reflecting a trend ...