The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

Choosing the most effective colors for your advertising campaign requires understanding the effects various colors have on your potential customers. The best color for your advertising depends on what ...

There are many studies on the impact of specific colors in marketing, but you need to carefully match your message with the color. There is no specific color or shade that is best for all marketing.

Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color ...

Widen Enterprises Color Manager Mark Pajari has had a love affair with hues for over 25 years. Starting with roots in graphic design and photography, Pajari moved into the corporate world when he was ...

No matter what products or services your company sells, color is an important branding element. Most companies select colors based on their brand attributes and the image they want to evoke in the ...

The psychology of color as it relates to persuasion may be one of the most interesting aspects of marketing. For businesses, the colors that are chosen to represent a brand are done very carefully.

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...