Colgate-Palmolive (CL) is trying to fix a soft North America business after a tough second quarter by ramping support for premium toothpaste, lifting ad spend, and adjusting prices to compete more ...
Advertising expenditure rose by nearly Rs 90 crore year-on-year, taking its share of net sales to 18.6%, as the company ...
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Colgate’s new ad picks storytelling over science. It’s all about Smita Patil’s smile
Colgate’s advertisement featuring Prateik Smita Patil feels less like a conventional commercial and more like a video essay unfolding through snippets of his childhood. The ad opens with Smita Patil’s ...
The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...
CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of ...
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