Last week, I looked at the unprecedented backlash against the introduction of New Coke. The fervor of the protest took everyone by surprise, especially flabbergasted Coke executives (and truth be told ...
In 2003, Read Montague had a "why" question that was nagging at him. If Pepsi was chosen by the majority of people in a blind taste test, why did Coke have the lion's share of the cola market? It didn ...
LOS ANGELES, Feb 23 (Reuters) - Coca-Cola Co is awarding discretionary executive bonuses for 2008 and abandoning a plan to use a formula based on individual and company performance, according to a ...
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