In the world of iconic beverages, none has carved a more profound legacy than Coca-Cola. From its humble beginnings to becoming a global phenomenon, the story of Coca-Cola is a fascinating journey ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

Coca-Cola's marketing ecosystem has undergone a radical transformation in recent years. Under Arroyo's leadership, the company has streamlined its agency partnerships, reducing its reliance on ...

Investors can look at the stock’s historical track record to figure out its long-term potential.

Coca-Cola is turning to a seasoned insider to guide its next chapter, elevating Chief Operating Officer Henrique Braun to the ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at ...