AI sucks, and there's no way this bubble doesn't burst sometime soon, but the C-suites are still all-in on AI, which means ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

“Coca-Cola embraces innovation with AI-powered storytelling, bringing beloved holiday traditions and new festive narratives ...

"It's the real thing'.... or is it? For decades, authenticity has been the message at the heart of Coca-Cola's branding. Even today, it's tagline is 'Real magic'. But Christmas 2024 marks a major ...

Drawing on fresh testing from System1, Andrew Tindall reveals an uncomfortable truth: the public doesn’t care about ...

Coca-Cola has launched a new round of AI-powered Christmas advertisements after facing criticism over last year’s campaign ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...